SouthWay Results provides one core service: paid social advertising for London-based local service businesses.
We don't try to be everything to everyone. We focus on what we're good at—running effective ad campaigns that generate enquiries for trades and home service companies.
Below, we'll walk you through exactly what's included, how the process works, and what you can expect when working with us.
We start by understanding your business, your customers, and your goals. From there, we build a tailored ad strategy designed to reach the right people in your local area.
This includes:
Once your campaigns are live, we manage them daily. That means monitoring performance, adjusting targeting, testing new creatives, and making sure your budget is being spent effectively. We're constantly working to improve results—whether that's lowering your cost per lead, improving ad quality, or refining who sees your ads.
Every month, you'll receive a clear report showing:
No confusing dashboards. No buried metrics. Just the information that matters, presented clearly.
You'll have direct access to the team managing your account. If you have questions, concerns, or ideas, you can reach us easily—and you'll get a real response, not an automated reply.
We start with a no-obligation conversation to learn about your business. What services do you offer? Who are your ideal customers? What's worked (or hasn't worked) for you in the past? This helps us determine whether we're a good fit, and whether paid social advertising makes sense for your goals.
If we move forward, we'll gather everything we need to build your campaigns—brand assets, key messaging, customer insights, and any previous marketing materials. We'll also set up tracking so we can measure exactly how many enquiries your ads generate.
Once everything's ready, we launch your campaigns. The first few weeks are focused on gathering data, testing different approaches, and understanding what resonates with your audience. Results during this phase can vary—it's a learning period, not the finished product.
As we collect more data, we refine your campaigns. We identify what's working, double down on it, and cut what isn't delivering. Over time, this process leads to better performance, more consistent enquiries, and a stronger return on your ad spend.
We bring people to your door. What happens after that is up to you—and it matters. The best ad campaigns in the world won't help if enquiries aren't followed up on quickly and professionally.
We work on a monthly retainer basis. This covers all strategy, setup, management, and reporting.
Your ad budget (the money you spend on the ads themselves) is separate and goes directly to Facebook/Instagram. We'll discuss what budget makes sense for your business during our discovery call.
We don't lock clients into long-term contracts. We believe that if we're doing good work, you'll want to stay. If we're not, you shouldn't have to.
If this sounds like the kind of straightforward, honest approach you've been looking for, let's have a conversation. We'll talk through your business, your goals, and whether paid social advertising is the right move for you right now.
Schedule a discovery call